For the last 6 years I have used various tools for managing social media campaigns. While I have my favourites like Hootsuite and IFTTT, I am always constantly looking at the new tools available to use to make my work easier and quicker.
For the last year I have played around with Tailwind to enhance my work and personal Pinterest accounts. For some time I had a paid account and I found this highly useful but none of the tools were exciting as their most recent announcement – it is now possible to queue and schedule pins through their system!
This is a key tool that has alluded many avid pinners as the API for Pinterest has always been a closely guarded thing. Now while this is exciting in having a system to spread out all your amazing pins, it get better – there is also a matching chrome extension!
So why is this such a big deal? Pinterest is an interesting place where while pins do have a much longer life than most social media content, we have all gone on a pin spree. I sometimes don’t pin for weeks and then I will pin enough things to sink a large boat in 30 minutes! When it comes to trying to pin on behalf of a brand, this is a bad move but waiting to spread these out can’t be feasible either in-house or agency side for most people. Now Pinterest joins the likes of Twitter and Facebook where we can pin things at peak times for audience but also limit the spammy type of behaviour which can be off putting.
This added to a feasible service for monitoring and optimising your Pinterest accounts for personal use and varying levels of organisation, Tailwind for me remains the only service for developing this key social media channel.
Currently there are limited slots available to free accounts with Tailwind so check it out now! Will this change how you will be managing your Pinterest accounts? What Pinterest tools do you love to use? I would love to hear from you!